Markzware: I understand that you purchased Markzware’s plug-in PUB2ID. Matthews: We have offered guidelines and how-tos on how to get files press ready, but they don’t follow through, and it’s easier for us to just fix the job than with the customer to embed fonts or stop using RGB Markzware: Do you provide your customers with any guideline on preferred file formats and instructions on how to set up their content files so that they’re easier to process through prepress-and ultimately to print? We prefer to receive PDF files ready to go to press, but most clients do not know how to create a PDF. Matthews: We mostly get Publisher files from clients that are at home designers. Markzware: I would imagine that you see a lot of different file formats coming into the shop-folks bringing you content that’s been created in everything from Photoshop and InDesign to Microsoft Word and old versions of PageMaker, correct? What types of file formats are most popular? And what types of file formats do you prefer to receive if at all possible? That is how we get new customers, good word from existing customers. Our shop is mostly known for customer service. Matthews: Our most popular are brochures and business cards. Out of all of your services, which tends to be the most popular print products you offer? Similarly, is the company known for any particular specialty? Marzkware: Progressive Printing offers a wide range of commercial print project-from brochures to business cards, posters to postcards. Matthews: About 60% of our clients are in the Martinsburg area. Markzware: Is Progressive Printing’s clientele mostly local to the Martinsburg area? Or does your client base extend beyond the local market? Markzware followed up with Matthews some months later to find out how the application had helped solve some of the conversion problems he’d been facing when dealing with Microsoft Publisher files, and he was gracious to share his thoughts: Long plagued by Microsoft Publisher files submitted by a typical (in the commercial print world) customer base that’s ill-equipped and uneducated in the process of preparing digital content for print, Matthews discovered Markzware’s PUB2ID plug-in. You can download free PDF converter software to accomplish this task or use a conversion website service such as Zamzar which will convert the file for you.Dave Matthews heads up the prepress department at Progressive Printing, a Martinsburg, WV commercial printing facility. This plugin is available from a number of sites online, and you can locate a download by performing a search on Google for PUB2ID plugin.Īnother alternative for opening and viewing PUB files is to convert the file to PDF format, which is a universal format for viewing documents regardless of the type of operating system you use. If you choose this route, it will be necessary for you to download the PUB2ID plugin for use with InDesign. It is typically included in the suite of programs provided in the Adobe CS5 or CS6 suites. InDesign is a high-end desktop publishing program which is used by many commercial marketing companies. PUB files can also be accessed using Adobe InDesign however, you must be prepared to shell out a lot of money to download the program. OpenOffice is available from and is a compatible program for opening files with a PUB extension. It offers a wide variety of office applications similar to those you find in Microsoft Office. This is a free office suite application which was created by open source software programmers. You can also open and edit PUB file extensions using OpenOffice. The only drawback is that there is a fee involved with downloading Publisher since it requires the purchase of the Microsoft Office Professional Suite. This will also allow you to perform any edits to the file as well. If you cannot open the PUB file by default, you can download and install Microsoft Publisher to open and view the file. If you have a compatible program installed on your PC, the PUB file will automatically open in this application. If you have received a PUB file, you can try clicking on it to see if it automatically locates the default program. It is a form of a desktop publishing application which focuses on the small business market since it is typically considered to be an entry level application when compared to some of the higher end publishing applications such as Adobe CS6. Publisher is one of the applications of the Microsoft Office Professional Suite.įiles with the PUB extension contain a variety of text and graphic elements which have been formatted to create materials which are typically used for marketing and sales promotions. PUB files extension is related to Microsoft Publisher which is an application used to create professional looking documents, brochures, newsletters, and other types of similar materials.
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